You die of exposure. And freelancing doesn’t mean work for free. It’s all been said before, nothing new there. Still, there is something about writing for exposure thing that annoys me. And it’s not what you think it is.
See, when you’re starting as a freelancer, you might not have any clips yet. It can make you feel uncomfortable pitching to (high) paying clients right away. I get that. I also get that you want to practise your skills, get your work out there and build up a portfolio. So why not write for a website that gives you a good clip to use in your portfolio? (
Gasp! Yes, I said that out loud.
I’m at a point in my freelancing career that I can’t afford to work for exposure anymore. I have bills I need to pay, and I would very much like to eat. However, if there’s a publication I want to write for and they don’t pay their contributors, I still pitch them. Why? Because it’s fun.
For instance, for the past ten years or so, I have been writing for a little non-profit that helps baby elephants. I love the organisation, elephants and I really want to contribute. Do I care that I’m not getting paid for it? A little, yes, but I love them too much to stop writing for them. It only costs me an hour of my time every other month.
Charge what you’re worth
When the discussion about charging what you’re worth starts, I’m the first one to say you should charge what you’re worth. You should not work for free. But keep in mind this comes from someone in a different place in their career than a beginner.
Does that mean that if you’re starting out you shouldn’t get paid for your writing? Of course not!
Even if you’re starting out, you should charge people for your writing. If you don’t start right away, it will be hard to ask for payment later on. Always charge what you’re worth (and you’re worth more than you think!).
As a beginner, you can try to break into a new market with guest posting. Or if there’s a publication you want to write for because you think they are super cool – do it even if they don’t pay contributors.
However…. watch out that you’re not there ‘collecting’ clips for too long. Get a few clips, get your writing chops validated and then move the heck on to paying clients.
Because trust me: you’re worth it. We all are.